Customer Survey
NHMB/Halifax Customer Survey
This annual survey has become the principal research tool for discovering how the house buying public views the industry and its products. As well as crucial data that reveals how many prospective buyers would either consider or insist on a new home, the survey tests public opinion on a variety of industry initiatives.
From the importance of design through to technical advances and even brand awareness, this survey not only tells the industry how it is performing but shows how it must adapt in order to ensure that tomorrow´s new homes deliver what buyers want.
Survey Links
- New Homes Today 2003 - Introduction
- Key findings 2003
- Quantitative Research - Preference for Brand New Homes continues to increase
- Qualitative Research
- New Homes Today 2002 - Introduction
- Key findings 2002
- Preference for new housing 2002
- Affordable housing and planning policies
Findings from the 2002 research included: