What is New Homes Week?
New Homes Week is a week-long campaign that aims to demonstrate the wide range of benefits of new homes to the general public.
New Homes Week was held for the first time in March 2005 and was a great success.
For March 2006 the campaign will be bigger and better. It will be consumer focussed and will provide a high profile forum for the positive messages the homebuilding industry wishes to communicate.
We will be utilising the media as the medium to get our message heard at both a national, regional and local level. Visit Media Zone
Homebuilders can also use the week to their advantage - generating PR and awareness of their developments, aiding the sales process. Visit the Homebuilders Zone
Objectives of NHW 2006
- A forward planned campaign October - May
- More emphasis on the consumer
- Gain coverage in National and Consumer press
- Reach a wider audience
- Promote and assist homebuilder involvement
- Improve on 2005 results
- Increase hits to new-homes.co.uk
- Aid sales and boost site visits
- To create a New Homes Week that exists to help build a more positive image of new build homes among the general public.
